Fish & seafood inflation in Australia stood at -4.550% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 333 fish & seafood SKUs from companies such as Birds Eye, Fish in the Family and Coles that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Coles offered lowest prices of the total SKUs within the fish & seafood category from April through June 2024, followed by Harris Farm and Spar Australia. According to the analysis, the price range of $5 and $10 was the most competitive, with 143 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Coles had greatest share of lowest prices for individual SKUs in fish & seafood in Australia in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed smoked; salmon and original crumb; fish fillets as the most popular (by number of SKUs) fish & seafood variants. These were priced 41.15% higher than the average price of a fish & seafood SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Coles, Harris Farm, Spar Australia, International Groceries and NULL. According to the analysis, Spar Australia had the lowest average unit price, while the retailer with the widest product assortment was Coles.
The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Coles, Harris Farm and Spar Australia stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia fish & seafood market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
