Energy bars inflation in Qatar stood at 3.880% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 13 energy bars SKUs from companies such as grenade, Maxsport and Phd that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Lulu-Qatar offered lowest prices of the total SKUs within the energy bars category from April through June 2024, followed by Carrefour Qatar and Family. According to the analysis, the price range of $5 and below was the most competitive, with 12 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Lulu-Qatar had greatest share of lowest prices for individual SKUs in energy bars in Qatar in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed protein; chocolate and salted; caramel & cocoa as the most popular (by number of SKUs) energy bars variants. These were priced 145.42% higher than the average price of a energy bars SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Lulu-Qatar, Carrefour Qatar, Family, NULL and NULL. According to the analysis, Family had the lowest average unit price, while the retailer with the widest product assortment was Lulu-Qatar.
The report brings attention to the intricate pricing dynamics within the energy bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Lulu-Qatar, Carrefour Qatar and Family stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy bars SKUs. However, to comprehensively grasp energy bars market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar energy bars market, buy the report here.
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