Energy bars inflation in Germany stood at -19.910% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 15 energy bars SKUs from companies such as Aldi, Power System and Timios that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Rossmann offered lowest prices of the total SKUs within the energy bars category from April through June 2024, followed by Aldi and EDEKA 24. According to the analysis, the price range of $5 and below was the most competitive, with 13 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Rossmann had greatest share of lowest prices for individual SKUs in energy bars in Germany in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed banana & chocolate and protein big block; chocolate as the most popular (by number of SKUs) energy bars variants. These were priced 79.5% lower than the average price of a energy bars SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Rossmann, Aldi, EDEKA 24, Kaufland and Amazon Germany. According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was Rossmann.
The report brings attention to the intricate pricing dynamics within the energy bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Rossmann, Aldi and EDEKA 24 stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy bars SKUs. However, to comprehensively grasp energy bars market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany energy bars market, buy the report here.
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