Dried & instant noodles inflation in India stood at -7.910% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 34 dried & instant noodles SKUs from companies such as Koka, Sunfeast and Top Ramen that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Lulu-India offered lowest prices of the total SKUs within the dried & instant noodles category from July through September 2024, followed by Natures Basket and Big Basket. According to the analysis, the price range of $5 and below was the most competitive, with 34 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Lulu-India had greatest share of lowest prices for individual SKUs in dried & instant noodles in India in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for dried & instant noodles category by the retailers tracked by GlobalData. Among variants, the tracker revealed magic masala; instant and masala; instant as the most popular (by number of SKUs) dried & instant noodles variants. These were priced 27.5% lower than the average price of a dried & instant noodles SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Lulu-India, Natures Basket, Big Basket, and . According to the analysis, Lulu-India had the lowest average unit price, while the retailer with the widest product assortment was Lulu-India.
The report brings attention to the intricate pricing dynamics within the dried & instant noodles market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Lulu-India, Natures Basket and Big Basket stood out as prominent e-retailers, providing competitive pricing for a substantial number of dried & instant noodles SKUs. However, to comprehensively grasp dried & instant noodles market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India dried & instant noodles market, buy the report here.
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