Cookies (sweet biscuits) inflation in Switzerland stood at -3.800% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 149 cookies (sweet biscuits) SKUs from companies such as M-Classic, Tradition and M-Budget that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that MIGROS ONLINE offered lowest prices of the total SKUs within the cookies (sweet biscuits) category from April through June 2024, followed by Coop At Home and Volg Shop. According to the analysis, the price range of $5 and below was the most competitive, with 124 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, MIGROS ONLINE had greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in Switzerland in Q2 2024.
Analysis of the quarterly price data showed that MIGROS ONLINE offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed chocolate and dark chocolate as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 6.78% lower than the average price of a cookies (sweet biscuits) SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were MIGROS ONLINE, Coop At Home, Volg Shop, NULL and NULL. According to the analysis, MIGROS ONLINE had the lowest average unit price, while the retailer with the widest product assortment was MIGROS ONLINE.
The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, MIGROS ONLINE, Coop At Home and Volg Shop stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp cookies (sweet biscuits) market in Switzerland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Switzerland cookies (sweet biscuits) market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
