Cookies (sweet biscuits) inflation in India stood at 8.530% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 139 cookies (sweet biscuits) SKUs from companies such as Loacker, Tasties and Unibic that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Natures Basket offered lowest prices of the total SKUs within the cookies (sweet biscuits) category from April through June 2024, followed by Big Basket and Lulu-India. According to the analysis, the price range of $5 and below was the most competitive, with 126 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Natures Basket had greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in India in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed chocolate and fruit & nut as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 48.43% lower than the average price of a cookies (sweet biscuits) SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Natures Basket, Big Basket, Lulu-India, NULL and NULL. According to the analysis, Big Basket had the lowest average unit price, while the retailer with the widest product assortment was Natures Basket.
The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Natures Basket, Big Basket and Lulu-India stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp cookies (sweet biscuits) market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India cookies (sweet biscuits) market, buy the report here.
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