Cookies (sweet biscuits) inflation in China stood at -5.840% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 180 cookies (sweet biscuits) SKUs from companies such as Dao Xiang Cun, Bahlsen and Michel Et Augustin that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the cookies (sweet biscuits) category from July through September 2024, followed by Gome and QX-era. According to the analysis, the price range of $5 and below was the most competitive, with 130 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in China in Q3 2024.
Analysis of the quarterly price data showed that Epermarket offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed traditional; butter and whole grain; biscuits as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 77.72% higher than the average price of a cookies (sweet biscuits) SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, Gome, QX-era, GZ Grocery and . According to the analysis, GZ Grocery had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.
The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, Gome and QX-era stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp cookies (sweet biscuits) market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China cookies (sweet biscuits) market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
