Chocolate inflation in Germany stood at -12.820% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 184 chocolate SKUs from companies such as Alnatura, Knoppers and Milka that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that World Of Sweets offered lowest prices of the total SKUs within the chocolate category from April through June 2024, followed by Aldi and Alnatura. According to the analysis, the price range of $5 and below was the most competitive, with 158 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, World Of Sweets had greatest share of lowest prices for individual SKUs in chocolate in Germany in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed white and milk as the most popular (by number of SKUs) chocolate variants. These were priced 70.24% higher than the average price of a chocolate SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were World Of Sweets, Aldi, Alnatura, EDEKA 24 and Rossmann. According to the analysis, Alnatura had the lowest average unit price, while the retailer with the widest product assortment was World Of Sweets.
The report brings attention to the intricate pricing dynamics within the chocolate market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, World Of Sweets, Aldi and Alnatura stood out as prominent e-retailers, providing competitive pricing for a substantial number of chocolate SKUs. However, to comprehensively grasp chocolate market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany chocolate market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.