Cakes, pastries & sweet pies inflation in Poland stood at 30.350% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 37 cakes, pastries & sweet pies SKUs from companies such as Auchan, Delicje Szampanskie and Putka that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Frisco offered lowest prices of the total SKUs within the cakes, pastries & sweet pies category from April through June 2024, followed by Auchan Poland and Leclerc. According to the analysis, the price range of $5 and below was the most competitive, with 34 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Frisco had greatest share of lowest prices for individual SKUs in cakes, pastries & sweet pies in Poland in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed cherry jelly; sponge cakes and orange jelly; sponge cakes as the most popular (by number of SKUs) cakes, pastries & sweet pies variants. These were priced 50.61% lower than the average price of a cakes, pastries & sweet pies SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Frisco, Auchan Poland, Leclerc, NULL and NULL. According to the analysis, Leclerc had the lowest average unit price, while the retailer with the widest product assortment was Frisco.
The report brings attention to the intricate pricing dynamics within the cakes, pastries & sweet pies market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Frisco, Auchan Poland and Leclerc stood out as prominent e-retailers, providing competitive pricing for a substantial number of cakes, pastries & sweet pies SKUs. However, to comprehensively grasp cakes, pastries & sweet pies market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland cakes, pastries & sweet pies market, buy the report here.
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