Butter & spreadable fats inflation in China stood at -1.610% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 27 butter & spreadable fats SKUs from companies such as Anchor, Président and Lurpak that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that QX-era offered lowest prices of the total SKUs within the butter & spreadable fats category from July through September 2024, followed by GZ Grocery and Gome. According to the analysis, the price range of $5 and $10 was the most competitive, with 13 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, QX-era had greatest share of lowest prices for individual SKUs in butter & spreadable fats in China in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for butter & spreadable fats category by the retailers tracked by GlobalData. Among variants, the tracker revealed unsalted; butter and pure new zealand; unsalted; butter as the most popular (by number of SKUs) butter & spreadable fats variants. These were priced 29.97% higher than the average price of a butter & spreadable fats SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were QX-era, GZ Grocery, Gome, and . According to the analysis, QX-era had the lowest average unit price, while the retailer with the widest product assortment was QX-era.
The report brings attention to the intricate pricing dynamics within the butter & spreadable fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, QX-era, GZ Grocery and Gome stood out as prominent e-retailers, providing competitive pricing for a substantial number of butter & spreadable fats SKUs. However, to comprehensively grasp butter & spreadable fats market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China butter & spreadable fats market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
