Breakfast cereals inflation in Hong Kong stood at -2.060% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 8 breakfast cereals SKUs from companies such as Bob’s Red Mill, Quaker and Quinua Real that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Biovea offered lowest prices of the total SKUs within the breakfast cereals category from October through December 2024, followed by Wellcome and ParkNShop. According to the analysis, the price range of $10 and $15 was the most competitive, with 3 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Biovea had greatest share of lowest prices for individual SKUs in breakfast cereals in Hong Kong in Q4 2024.
Analysis of the quarterly price data showed that Biovea offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed organic; millet and old country style; muesli as the most popular (by number of SKUs) breakfast cereals variants. These were priced 65.99% higher than the average price of a breakfast cereals SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Biovea, Wellcome, ParkNShop, and . According to the analysis, Wellcome had the lowest average unit price, while the retailer with the widest product assortment was Biovea.
The report brings attention to the intricate pricing dynamics within the breakfast cereals market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Biovea, Wellcome and ParkNShop stood out as prominent e-retailers, providing competitive pricing for a substantial number of breakfast cereals SKUs. However, to comprehensively grasp breakfast cereals market in Hong Kong, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Hong Kong breakfast cereals market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
