Bread & rolls inflation in Italy stood at -16.000% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 28 bread & rolls SKUs from companies such as Mulino Bianco, Mestemacher and Morato that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Etailian Food offered lowest prices of the total SKUs within the bread & rolls category from April through June 2024, followed by Supermarket Italy and Carrefour Italia. According to the analysis, the price range of $5 and below was the most competitive, with 16 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Etailian Food had greatest share of lowest prices for individual SKUs in bread & rolls in Italy in Q2 2024.
Analysis of the quarterly price data showed that Supermarket Italy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed pumpernickel; bread and flat bread as the most popular (by number of SKUs) bread & rolls variants. These were priced 4.83% lower than the average price of a bread & rolls SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Etailian Food, Supermarket Italy, Carrefour Italia, NULL and NULL. According to the analysis, Carrefour Italia had the lowest average unit price, while the retailer with the widest product assortment was Etailian Food.
The report brings attention to the intricate pricing dynamics within the bread & rolls market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Etailian Food, Supermarket Italy and Carrefour Italia stood out as prominent e-retailers, providing competitive pricing for a substantial number of bread & rolls SKUs. However, to comprehensively grasp bread & rolls market in Italy, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Italy bread & rolls market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
