Baby milks inflation in Portugal stood at 2.410% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 78 baby milks SKUs from companies such as Aptamil, Nan and Nestlé that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Continente offered lowest prices of the total SKUs within the baby milks category from July through September 2024, followed by Supermercado Elcorteingles and Auchan Portugal. According to the analysis, the price range of $20 and $50 was the most competitive, with 25 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Continente had greatest share of lowest prices for individual SKUs in baby milks in Portugal in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for baby milks category by the retailers tracked by GlobalData. Among variants, the tracker revealed confort; infant formula; stage 1 and infant formula; stage 1 as the most popular (by number of SKUs) baby milks variants. These were priced 6.7% higher than the average price of a baby milks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Continente, Supermercado Elcorteingles, Auchan Portugal, and . According to the analysis, Continente had the lowest average unit price, while the retailer with the widest product assortment was Continente.
The report brings attention to the intricate pricing dynamics within the baby milks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Continente, Supermercado Elcorteingles and Auchan Portugal stood out as prominent e-retailers, providing competitive pricing for a substantial number of baby milks SKUs. However, to comprehensively grasp baby milks market in Portugal, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Portugal baby milks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
