All articles by Wang Fangqing

Mengniu to add to China ice-cream production

Mengniu is building an ice-cream factory in central China in a bid to shorten its supply chains in what is…
China’s Amos Sweets sees functional candy working a treat

Amos Sweets, a confectionery supplier based in the Chinese city of Shenzhen, is aiming to be the face of the…
Chocolate maker Landbase eyes China’s interest in low-sugar treats – interview

Landbase is a fledgling Chinese firm, set up just over two years ago, building a business to cater for interest…
Nestle confident amid growing plant-based meat competition in China

Nestlé has shrugged off the growing competition in China's emerging plant-based meat market as the Swiss giant launches its Harvest…
China shoppers’ focus on wellbeing to drive healthy snacks – deep dive, part two

Given the recent surge in the popularity of healthier snacks within China, market researchers predict sales of yogurt, nut snacks and…

The three categories riding healthy snacks wave in China – deep dive, part one

China's consumers, especially younger generations such as Millennials and Generation Z, are increasingly concerned with eating healthily – and that…
China breakfast cereal deep-dive part two – how to tap future growth

Breakfast cereal remains a small part of the overall breakfast market in China but it is on the rise –…
China breakfast cereal deep-dive part one – how the market has slowly opened up

Chinese Breakfast Cereal Market: Slow but Steady Growth China has been a key target for multinational food companies for decades…