All articles by Victor Martino

US election: Where Trump and Harris stand on food and agriculture

Agri-food issues have been central to this year’s US presidential election – but how might the policies of Kamala Harris…
Food fraud threat to industry is high – but technology can help

Food fraud – the intentional adulteration, misrepresentation or mislabeling of food products for economic gain – has been around almost…
Kamala Harris’ “price gouging” ban appears a solution in search of a problem

Democratic presidential nominee Kamala Harris needs to clarify her proposal to ban food and grocery companies from “price gouging” or…
Brands beware – frustrated US consumers are pushing back

Pricing is no longer an option for big food companies, writes Victor Martino. One of the most pressing issues currently…
Nutrition, the new FDA agenda and the food industry

A reorganised US Food and Drug Administration (FDA) has prioritised nutrition and has a broad and aggressive nutrition-focused agenda planned…

Why US manufacturers should embrace benefits of SKU rationalisation

Less is more should be the motto for most major consumer packaged food and drink businesses in the current market…
Why cheese is leading growth of US dairy

Cheese is driving the bus in the US dairy category due to growing demand, product innovation, promotions and a renewed…
The US brands that thrive forget the moonshots and focus on the consumer

Smaller and practical are the new big and disruptive in the consumer packaged goods (CPG) industry in the US. Trying…
It’s the resurgence of the insurgent brands in the US

The last three years of supply chain pressures and price-driven sales growth due to inflation have favoured big CPG brands…
A job (and life) well done: what the US food industry can learn from the late Bob Moore

Bob Moore, the founder and CEO of Oregon-based Bob’s Red Mill who died earlier this month at age 94, was…