Rind, a whole fruit snacks start-up in New York, has received US$6.1m in funding from a group of investors.

Valor Siren Ventures (VSV), an early-stage investment firm with offices in Chicago, San Francisco and New York, led the Series A round as a new investor, along with a follow-on cash injection from New York-based Melitas Ventures. The split was not revealed in a statement from Rind.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Rind was founded in 2018 by CEO Matt Weiss and saw revenues increase five-fold last year, and the business aims to triple sales in 2021. The company declined to provide past performance figures when contacted by Just Food.

The company makes fruit snacks complete with the skin, which Rind says “maximises nutrition and minimises food waste”. They are sold into Whole Foods Market, Wegmans and Meijer, along with a host of other small retailers in the US.

Weiss said: “We view the fruit-snack space as ripe for disruption. VSV shares our vision for awakening this category with a keen focus on function and sustainability, helping consumers both snack better and do better through the ‘power of the peel’.

“This capital will help us build an amazing team and accelerate our growth substantially.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Jon Shulkin, a partner and fund manager at VSV, added: “In a short period of time, the Rind team has built an exciting and purpose-driven brand. By crafting highly nutritious and functional snacks that help reduce food waste, we believe Rind has the potential to build a great platform that is well aligned to consumer preferences for healthy, sustainable snacks. We look forward to working with Rind to help fuel their growth.”