US packaged foods group Sara Lee has announced a major launch of five new bakery breads.
Go deeper with GlobalData
The new breads aim to emulate homemade bread. Two are wholegrain varieties containing 100% whole-wheat flour. Other ingredients used in the new products include honey, butter and brown sugar. Most of them also have toppings such as dusted flour and wheat bran. Some have split tops or double-split top crusts to give them a home-baked appearance.
The recommended retail price of the new products ranges from US$2.09 to $3.29, depending on market and loaf variety.
Sara Lee Bakery Breads are being introduced a year after Sara Lee acquired Earthgrains, the country’s second-largest packaged bread and baked goods producer. The extension of the Sara Lee brand into the fresh bread aisle will use the former Earthgrains’ direct-store delivery system.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
