This week’s batch of new products includes an alt-meat version of jerky from US food giant Kellogg and Jack Link’s moving its Peperami meat-snack brand into a new area.
Addo adds vegan options to Wall’s Pastry brand
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By GlobalDataThe UK’s Addo Food Group has added vegan options to its Wall’s Pastry brand.
The brand, best known for sausage rolls, pork pies and meat pasties, now has new meat-free, plant-based additions in the shape of Vegan Jumbo Roll and BBQ Jackfruit Jumbo Roll,
Vegan Jumbo Roll (120g) is made from minced mushrooms, oats and seasoning, wrapped in a vegan puff pastry. The BBQ Jackfruit Jumbo Roll (120g) is filled with pulled jackfruit and hickory smoked BBQ sauce. Both variants are also available in a snack-sized pack of four (4x30g).
Michael Holton, brand manager at Addo Food Group, said: “Meat remains at the heart of our business, but times are changing and we believe everyone should be able to enjoy our products, no matter what diet they follow.
“We have listened to our customers and wanted to offer vegan alternatives to our more traditional products. We have therefore spent a lot of time creating the perfect formula for our vegan range, to ensure we brought the best products possible to market.”
The single products have a RRP of GBP1.25 (US$1.56) while the four-packs have a RRP of GBP1.50.
Beyond Meat launches its plant-based sausage in UK
The US alt-meat business Beyond Meat is bringing its Beyond Sausage product to the UK this month.
The chilled product will be available in 458 branches of Tesco at the end of September at a cost of GBP4.95 (US$6.16) for a pack of two.
It is the second of its products to hit UK supermarket shelves following the launch of its Beyond Burger, in frozen form, in Tesco last year.
The manufacturer claims the Beyond Sausage “looks, sizzles and satisfies” like the real pork equivalent, but contains more protein and less saturated fat.
Plant-based protein – including peas, fava beans and rice – has been used to create the sausages, with beetroot used to create a meaty colour and coconut oil adding juiciness.
Ginsters, Quorn combine in plant-based pasty
Ginsters, the savoury products maker owned by Samworth Brothers, has teamed up with UK meat-free firm Quorn Foods to develop a plant-based pasty.
The Ginsters Vegan Quorn Pasty contains 100% vegan ingredients and combines marinated Quorn pieces with potato, onion and swede.
They will be available in retailers nationwide from 22 September at a recommended retail price of GBP1.80 (US$2.24).
Kieran Hemsworth, managing director at Ginsters, said: “Across savoury pastry, vegetarian products are driving category growth as consumers swap at least one meal each week for a meat-free alternative. Pre-family shoppers are an instrumental force behind this shift, so we want to work with retailers and partners to offer more variety and embrace the plant-based surge.”
Quorn’s director of business development, Andy Smith, added: “The Vegan Quorn Pasty gives consumers the opportunity to enjoy a British classic whether they follow a vegetarian, vegan or flexitarian lifestyle – it’s for everyone.”
Moma Foods to enter new category
UK porridge business Moma Foods is to move into a new part of the grocery store.
The London-based company, which has won listings in the UK at retailers including Sainsbury’s and Morrisons for its porridge, is launching oat milks.
The firm has developed two varieties – original and a “foamable” barista edition.
Founder Tom Mercer said: “Our expertise in oats means we have been able to develop two deliciously creamy and smooth-tasting recipes, created especially to complement your cup of coffee.”
The milks, designed for use in hot drinks, are scheduled to be available from November. “We are currently in conversations with a number of retailers so I’m not able to confirm anything just yet, however I can confirm that the range will be available from Amazon and our website,” head of marketing Josi Robson added when asked which retailers will stock the milks.
Moma, set up in 2005, has a product portfolio that also contains bircher muesli and granolas.
Kellogg unveils Leaf Jerky alt-meat snack
US cereal and snacks giant Kellogg has launched a plant-based version of the meat snack jerky.
Its Leaf Jerky product was unveiled at the Expo East exhibition in the US last week and will be launched on a limited basis later this year before being rolled out more broadly next year.
Leaf Jerky creator Amy Shouldice said: “Leaf Jerky is a portable, ready to savour protein snacking solution that is 100% vegan and plant based.
“I wanted to create a vegan brand and product that was delicious enough to share with my meat eating family and friends, but also provides good for you, good for the earth benefits.
“We are preparing to launch in select test markets later this year and a broader launch in 2020.”
Jack Link’s takes Peperami into new segment
Meanwhile, US meat-snacks group Jack Link’s has launched a jerky line under its UK brand Peperami.
Two varieties of Peperami Tender Jerky – original and hot – have gone on sale at Tesco and Asda stores.
“As the category is experiencing considerable growth currently, our new ready to eat jerky provides a great opportunity for retailers to drive sales within their current meat snacks portfolio whilst also providing shoppers with a convenient post workout or afternoon protein snack,” Peperami marketing manager Pavan Chandra said.
The jerky contains “cured, dried and beechwood smoked beef and pork”, the company said. The products have a recommended retail price of GBP2.75 (US$3.42) for a 70g pack.
Dr Oetker’s Momenti pizza for one
Germany-based food group Dr Oetker is rolling out a new frozen pizza brand Momenti in the UK catering to single-person meal occasions.
Three varieties are available in Asda stores nationwide at a recommended retail price of GBP2.29 (US$2.85): Tomato, Mozzarella and Pesto; Salami Calabrese; and Grilled Vegetables & Ricotta.
Dr Oetker said Momenti comes in a smaller sized oval shape than regular pizza each with 450 calories.
Josephine Skinner, its senior brand manager for pizza in the UK, said: “We believe health-conscious consumers often reject pizza because its size induces feelings of guilt for either eating too much or guilt for throwing away and wasting a portion they don’t finish. Momenti addresses these issues by providing the perfect pizza for one.”
