Harmless Harvest, a producer of organic coconut drinks located in the US, has expanded into a new product category with plant-based yogurts.
The suite of plant-based coconut yogurts from the San Francisco-headquartered business includes four flavours of spoonable single-serve cups, three varieties of single-serve dairy-free drinkable yogurts and a multi-serve dairy-free drinkable yogurt.
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By GlobalDataHarmless Harvest, which in 2018 announced investment from French dairy giant Danone, said the yogurts use the same Thai coconuts as its drinks. “The creamy texture of coconut meat is a perfect substitute for traditional dairy, and doesn’t use gums to thicken the texture, like many plant-based offerings,” the company explained.
Chief executive Ben Mand added: “With this new product line, Harmless Harvest will use the entire coconut for both its water and yogurt alternatives, further living its brand promise to always consider its impact from seed to shelf. For more than a decade, Harmless Harvest has sourced coconuts from farms in Thailand. It’s a work in progress, but we’re consistently striving to do less harm and more good in everything we do.”
The dairy- and soy-free yogurt cups are naturally cultured with seven live active yogurt strains, are free of artificial additives and come in plain, strawberry, vanilla and blueberry. They are available at a suggested retail price of US$2.29 each.
Its dairy and soy-free yogurt drinks are a blend of coconut water, coconut flesh and live probiotic cultures, and use no thickeners or stabilisers. “A great snack, smoothie base or on-the-go breakfast, these Dairy-Free Yogurt drinks offer clean, plant-based nutrition for anyone looking to add more probiotic cultures to their diet,” Harmless Harvest said.
Eight-ounce versions are available nationwide in Whole Foods and “natural grocers” in strawberry, mango and original at a SRP of $2.99, while there is also a 24-ounce variant of original retailing at $6.99.
Heather Cutter, senior vice president of brand, innovation and marketing, said: “We recognised an opportunity to give plant-based yogurts a makeover by re-imagining the taste, texture, and recipe development of a beloved household staple that can be loved by both dairy and non-dairy consumers. It’s an innovative addition to the plant-based yogurt category.”
