Our pick of the new products this week includes protein-filled waffles from Kellogg‘s Kashi, vegan-friendly snacks from Wessanen and hot sauces from Surya Foods.
Kellogg-owned Kashi rolls out “protein-packed” waffles
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By GlobalDataKashi, the plant-based business owned by cereal giant Kellogg, has launched what the company calls “protein-packed waffles” in the US under its Go brand.
The frozen waffles, made from 100% whole grains, come in Wild Blueberry, Cinnamon Brown Sugar and Vanilla Buttermilk flavours and are stocked by Walmart, Ahold Delhaize, Amazon, HEB and Shoprite, along with other smaller retailers.
California-based Kashi said the protein is derived from hemp seeds, cage-free eggs, soy and whey protein. The waffles are non-GMO project certified and come in a box of eight.
Jeanne Wilson, the director of marketing for Kashi, said: “The existing Kashi waffles are a fan favourite and we wanted to supplement those with a new line that delivers nourishment, unparalleled taste, and convenience. Our Kashi Go line is all about offering products that fuel an active lifestyle and we saw a need to create a waffle with protein to jump start the day.”
Surya Foods enters hot sauce category
Surya Foods in south-east England is entering the hot sauce category through its Thai Dragon brand.
The five-strong line-up of chilli sauces are available in Tesco and discount retailer Aldi in fully recyclable polyethylene terephthalate (PEP) bottles.
Featured in the launch are Thai Dragon Sriracha Hot Chilli Sauce Original, Thai Dragon Black Fire Extra Hot Chilli Sauce and Thai Dragon Sweet Chilli Sauce all in 455ml bottles with a recommended retail price of GBP3.10 (US$3.78).
Thai Dragon Sriracha Hot Chilli Sauce Wasabi Flavour and Thai Dragon Sriracha Chilli Mayo Sauce complete the range, coming in 200ml bottles at a RRP of GBP1.90.
Managing director Harry Dulai said: “Sales of hot sauces have been growing ahead of Eating Enhancers at an impressive rate of 9% year-on-year for some time. We are passionate about authentic tasting food and have poured decades of expertise into Thai Dragon to bring UK consumers a genuine taste of Thailand.”
UK soup specialist Baxters moves into salad dressings
Baxters Food Group, the UK company best known for its canned soup, has moved into the salad dressings category with its new product launch.
The Edinburgh company has launched Super Good Salad Dressings, which will initially be available from supermarket chain Waitrose with a RRP of GBP2.00 (US$2.46).
Its ambient dressings come in three varieties – Ginger, Miso and Carrot, Gochujang Beetroot and Mango, and Coconut and Kombucha – and are said to contain “hero fermented” ingredients that promote good gut health or provide an immunity boost.
The new range is also vegan-friendly and follows the recent launch of Baxters’ plant-based soups.
Lorraine Rothwell, European marketing director at Baxters Food Group, said: “Baxters’ salad dressings are the perfect fresh and flavoursome accompaniment for any salad. Not only are they a delicious option to top off your summer dishes but they also provide many nutritional benefits.”
Kerry takes Richmond meat-free into frozen
Kerry Foods, the consumer-facing arm of Ireland’s Kerry Group, is selling its Richmond meat-free sausages in the frozen aisle.
The company launched meat-free Richmond soya bangers in the UK last autumn and is now targeting a part of the category that the business, citing Kantar data, is up 18% in value terms so far this year. The frozen sausages are launching in Tesco stores.
Kerry is also launching another SKU for the chilled meat-free sausages, offering a “twin pack” containing 16 sausages. Tesco and Asda are stocking the new product.
“To really make the most of this trend, it’s vital retailers offer a variety of meat-free formats to suit different occasions and consumer needs – whether that’s getting the freezer stocked for an upcoming family BBQ or making a round of breakfast baps with our new twin pack,” Victoria Southern, marketing and category director at Kerry Foods, said.
Wessanen launches “veggie-friendly” Kallo snacks
One of the Dutch group’s flagship brands in the UK is Kallo, best known for rice and corn cakes.
Wessanen has decided to expand the line-up with new products made from lentils and peas.
The “vegetarian- and vegan-friendly snacks” will be available in a 122g pack containing 13 jumbo-sized cakes this month at Waitrose, from next month, other retailers including Sainsbury’s. Two SKUs are available: beetroot; plus spinach and pesto. A recommended retail price has been put forward of GBP2.49.
Bryan Martins, marketing and category director at Wessanen UK, said: “This is the first time Kallo has taken the rice out of a rice cake to create a new and innovative snack option. Our consumer feedback at trial phase was incredibly positive and we’re confident they will have strong appeal.”
