Yooji, the French baby-food start-up, has attracted more funding, including, again, from Danone, home to brands Cow & Gate and Aptamil.

The firm, a supplier of organic meat, fish and vegetable-based products, has raised EUR7.5m (US$8.9m) from existing shareholders CapAgro, the Paris-based VC fund, French family fund Caravelle and Danone Manifesto Ventures, the French food giant’s in-house venture-capital arm. New investors, the Dutch impact fund Pymwymic and DS Participation, also joined the round.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Alongside the new backing, Yooji has also appointed former Danone and Heineken executive Jérémy Strohner as its new CEO.

Danone first invested in Bordeaux-based Yooji, which was set up in 2012, three years ago.

Yooji is aiming to become “a key player in infant nutrition” in France, a statement from advisors Oaklins, announcing the new financing, read. By 2025, Yooji is targeting EUR20m in turnover and a 12% market share in value terms.

Strohner said: “The reaffirmed confidence of historical shareholders as well as the entry of Pymwymic into the capital will allow us to conquer new markets and create more societal and ecological impact.”

Paul Chifflet, European director of Danone Manifesto Ventures, said: “At Danone Manifesto Ventures, we are very proud of the progress made by the Yooji team for three years, and are still more convinced that the Yooji product offer meets the expectations of the younger generations of parents.”

just-food’s guide to investments by Big Food’s in-house VC arms can be found here [free-to-read]