St. Louis, Missouri-based branded food giant Aurora Foods yesterday [Wednesday] named Dale F. Morrison as its chairman and CEO, effective immediately.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The announcement follows the injection of US$62.6m of new capital to Aurora in July, including US$25m from entities affiliated with Aurora’s major investors; private equity investment firms Fenway Partners and McCown De Leeuw & Co.


Morrison, a former CEO of the Campbell Soup Co, said: “With Aurora’s capital structure stabilised, the focus is now on executing the business plan, which includes growing our brands profitably, enhancing cash flow, reducing debt, and building long-term value for all of our stakeholders.”


Morrison has a long record of leading and managing consumer packaged goods businesses. From 1995 to 2000 he held a number of executive positions at the Campbell Soup, including president of its Pepperidge Farm business, president of its international and specialty foods division, and as CEO for three years.


Prior to Campbell’s, Morrison was with PepsiCo for 14 years, during which time he had a number of increasingly important general management positions in both the company’s soft drink and snack foods divisions.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

James T. Smith, Aurora’s former chairman and CEO, has resigned to pursue other interests.


Richard C. Dresdale, a member of Aurora’s noard of directors: “Jim joined Aurora during very challenging times, and has established a strong platform for future growth. His efforts have helped to reinvigorate Aurora’s brands and better position them for the future.”