Mondelez International is hoping to tap into demand in the UK for healthier snacks with the launch of Bakefuls, a baked product sold under savoury snacks brand Ritz.
The US snacks giant claimed Bakefuls have “30% less fat” than “regular” crisps. The snacks will go on sale next week (26 September) in multipacks of 23g bags.
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“In testing the purchase intent was in the top 20% of all NPD, which is the among the highest that Nielsen has ever tested, and scored outstanding on taste by 78% of shoppers,” Sandra Ferreira, senior brand manager for Ritz, said, pointing to testing that took place in May.
The recommended price for the multipack is GBP1.65.
Mondelez said Ritz Crisp & Thin had been “highly incremental to the category”. Pointing to data from IRI, Mondelez said the snacks “became the number one contributor of growth to the crisps snacks category”.
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