Cloetta is to cut its workforce in Italy by 30 staff on the back of weak sales in the country.
The European confectioner, which owns Italian brand Sperlari, saw sales in Italy fall in 2014. The country was the only one of Cloetta’s markets in which its sales declined.
Go deeper with GlobalData
“The decline in sales and weak market development in Italy make it necessary to adapt the organisation. Cloetta therefore intends to decrease the Italian organisation by approximately 30 employees,” Cloetta president and CEO Bengt Baron said.
On a conference call with analysts, Baron revealed there were some positive signs for Cloetta in the the fourth quarter of the year in Italy but said the market had remained under pressure and said the company’s sales still declined, prompting it to take action.
“Looking at very preliminary numbers, the overall market contracted. We did gain market share in seasonal sales, but overall the market contracted for the third and fourth year running,” he said. “Sales were down in Italy for Q4 as has been the case for the year, therefore we are taking actions.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
