General Mills is targeting health-conscious adults in the UK with the launch under its Yoplait brand of the low-sugar Super Fruitii yogurt line.

The fat-free Super Fruitii contains 60 calories and is “served on a layer of fruits” and comes in three flavour combinations – blueberry, strawberry and goji berry; mango, papaya and aloe vera; and raspberry, cranberry and pomegranate.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“The product’s credentials come with a sugars content that is, on average, 30% lower than other fat-free yogurts,” General Mills said. “The Super Fruitii range is also fortified with calcium and essential vitamins D and B2.”

The range is available in 4x100g packs and  listed in Tesco, Sainsbury’s, Morrisons and Asda at an MRRP of GBP2.49 (US$3.10).

Yoplait marketing manager Joanna Abram added: “It is a major platform for Yoplait and we have exciting plans for the future. We will also be supporting the launch with a six-figure marketing campaign starting in January 2017.”

In the summer, General Mills targeted so-called “tweens” in the US with its Go Big Yoplait line rolled out into the country’s retail and foodservice channels simultaneously.

General Mills also launched a range of seven Yoplait yogurts made from goat and sheep milk in the French market.