US snack firm Popchips has appointed former Kettle Foods CEO Paul Davis as its new CEO.

Davis succeeds co-founder and chairman Keith Belling and co-founder and president Patrick Turpin at the head of Popchips, which does business in the US, Canada and the UK.

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His background includes over 16 years of experience in the snack industry. It also includes nearly 14 years at PepsiCo’s Frito-Lay arm, where he served as chief customer officer and then president of Frito-Lay in Canada. Davis, who started his career at Procter and Gamble, also served as president of North America for Starbucks.

Belling, who will continue to serve as chairman for the company, said observing Kettle’s strong team dynamic and rich culture, he was confident Davis was the “perfect choice”.

“Paul’s record of achievement combined with his leadership, operating experience, passion for great brands and innovation make him the ideal candidate to lead Popchips into the future.”

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