Metro Inc has acquired a majority stake in Quebec-based artisan baker Première Moisson in a deal the Canadian retailer said would enable it to differentiate its fresh bakery offering.

“This transaction will … allow us to even better meet the needs of customers who are looking for the very best fresh products. It also represents a growth opportunity for Première Moisson’s activities throughout Quebec and eventually elsewhere,” Metro president and CEO Eric La Flèche said.

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Metro has acquired a 75% stake in Première Moisson. The remaining 25% will continue to be held by the founding Colpron-Fiset family, who will manage the business. Financial details of the transaction were not disclosed.

Première Moisson operates three manufacturing facilities and 23 stores throughout Quebec.

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