French chocolate maker Cemoi is set to acquire Cadbury France subsidiary SEAC (Societe Europeene d’Assortiments de Chocolats) for an undisclosed sum.
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Based at Villeneuve d’Ascq, near Lille, and known in the region by its former “Bouquet d’Or” brand name (which is to be re-used), SEAC produces 6,000 tonnes of chocolate confectionery annually, generating a turnover of €60m (US$62.4m).
The sale of the company is attributed to SEAC’s insufficient size in the seasonal chocolates segment.
With the acquisition of SEAC, this segment will represent 38% of Cemoi’s global production (around 210,000 tonnes annually).
The Perpignan-based group, which employs 2,500 staff, is on course to post a 2002 turnover of €415m compared to €360m in 2001. Cemoi has 14 plants, nine of which are in France.
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