Hain Celesial-owned Ella's Kitchen has announced the launch of a range of snacks targeted at older children in the UK.
The line features two 100% organic snack products: Smooshy Snacks and Fruit Bars, aimed at three to five year olds.
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Smooshy Snacks is designed to represent one of your five a day and features four variants: mango and pumpkin; orange and carrot; strawberry and beetroot and apple and cucumber. It joins the Smoothie Fruits brand as a "big kid version".
Fruity Bars features three variants: briiilliant banana and raisin; pow powww pineapple and coconut; rrrocketing raspberry and mango. The products include crisped rice, oats, flaxseeds and coconut which the firm says help to reduce the snack’s sugar content.
Mark Cuddigan, head of Ella’s Kitchen business in Europe, said: "We’re so excited to be launching the new Kids' Snacks range. Hero-ing the importance of introducing veggie tastes from a young age, we can’t wait for our big taste testers to engage with all the fun and interactive elements that the products provide. Between the comic strip packaging, superhero characters, special masks and finger puppets, our new Smooshy Snacks and Fruity Bars aren't just incredibly tasty, they’re super fun, too."
The snacks will be available in Sainsbury’s from the end of August with a RRP of GBP3.49 for Smooshy Snacks and GBP2.50 for Fruity Bars.
US-based group Hain Celestial acquired Ella's Kitchen in 2013.
