US organic baking brand Miss Jones Baking Co. is claiming a category first with the launch of organic ready-to-use frostings and organic baking mixes.
The new frostings, cake mixes and brownie mixes are certified organic and contain no hydrogenated oils, trans-fats, or artificial colours and flavours.
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The range features chocolate and vanilla frostings; cake mixes in chocolate and vanilla; and a brownie mix made only with six organic ingredients.
"As a lifelong and passionate baker, I wanted to create a new kind of baking company that used only the highest quality ingredients and delivered the delicious homemade taste that I couldn’t find in other natural and conventional baking mixes and baked goods. I chose to launch the brand with a cornerstone line of products that are truly unique to the baking category and satiate consumer hunger for great-tasting organic ready-to-use frostings and baking mixes," said Sarah Jones Garibaldi, founder and CEO of Miss Jones Baking Co. "My innovative line of baking mixes and frostings eliminate the worry of consuming unpronounceable ingredients while delivering mouthwatering flavours that taste homemade."
The range is available in the baking aisle of natural and mainstream grocers including Safeway, Wegmans and Kroger at an RSP of US$4.99-$6.99.
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