VBites, the UK-based vegan food brand, has expanded into the Middle East with new listings announced in the United Arab Emirates.
Nine items from its 51-strong plant-based products portfolio have been listed in 90 stores – Spinneys outlets throughout the UAE and Waitrose shops in Dubai.
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Among the recently re-branded products on sale will be VMega Burgers, Beeph Mince, Chkn Chunks and Fsh Steaks.
Brand development director John Varey said: “Spinneys has supported VBites’ launch from the beginning and it’s great that they agree just how amazing VBites is – but more so their customers.”
VBites founder Heather Mills has been in the Middle East supporting the launch with live cooking shows for online customers and media interviews.
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By GlobalDataFounded in 2009, VBites, based in Corby in the English east Midlands, has three factories in the north-east of England.
The company already exports its products to countries including Australia and the US, where it sells its meat-free burgers and is in discussion with "some major retailers" about stocking its faux-fish products.
It also services a number of European markets, including Italy, where it recently inked a foodservice distribution deal with an unnamed partner.
Varey told just-food VBites it is also targeting Canada alongside a number of "exciting, top secret" destinations.
