Fresh & Easy, Tesco‘s up-for-sale US business, has launched a raft of products for targeted at lunch and dinner.
The retailer’s new lunch items include salads, wraps and sandwiches. The dinner lines take in frozen meals like chicken enchilada and Swedish-style meatballs. In all, Fresh & Easy had launched over 45 products.
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Tesco confirmed last month it would leave the US after six years in the market. The UK retail giant revealed the still loss-making Fresh & Easy had attracted interest.
“Two weeks ago we received our first set of indicative offers from prospective buyers. Encouragingly, there are a number of organisations that want to buy the business in its entirety, so those are the ones we’re pursuing with earnest,” Tesco CFO Laurie McIlwee said.
“The offers Tesco has received will mean the group can exit the US without any further cash investment in the country, McIlwee said. “Of course, we do make a trading loss, but we will have to support the trading loss from now until we actually sell the business.”
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