The latest data from the just-food international basket, published today, covers the first quarter of 2013. The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets. Amid the worst economic conditions for a generation, shoppers are becoming more promiscuous in their behaviour and the data will prove valuable to brand manufacturers, own-label suppliers and retailers alike.
The data is compiled exclusively for just-food by IRI. Tim Eales, strategic insight director at IRI, reflects on the latest findings here.
| Cereals |
500g |
Single Medium Box |
| Rice |
500g |
Single Packet |
| Canned tuna fish |
185g |
Single Can |
| Ambient wet soup |
400g |
Single Can |
| Ambient mayonnaise |
400g |
Single Jar |
| Frozen pizza |
400g |
Single Average Size Pizza |
| Frozen burger |
224g |
4 Pack |
| Yoghurts |
500g |
4 Pack |
| Margarine |
250g |
Single Tub |
| Butter |
250g |
Single Packet |
| Wet cat food |
400g |
Single Can |
| Milk – ambient |
568ml |
One Pint |
| Beer |
440ml |
Single Can |
| Fruit juices – ambient |
1000ml |
Single Carton |
| Energy drinks |
250ml |
Single Can |
| Tea bags |
500ml |
160ct Packet |
| Colas |
1320ml |
4 cans |
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