UK frozen food group Iceland Foods has indicated it plans to expand its business by growing international and online sales.

Within the UK, Iceland said it will extend its online ordering service, which is currently being trialled in a handful of stores. The company did not provide a time scale, but a spokesperson told just-food the roll out would be staggered: further “selected stores” will first offer the service, with the plans to go nationwide in the offing.

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“We are encouraged by the success of the trial so far and will evaluate its results before extending it to further selected stores. The service provides free delivery, subject to a minimum order of GBP25. The service will be rolled out nationwide in due course,” the spokesperson said.

Iceland also indicated that it is progressing towards its goal of international expansion. In 2012, Iceland appointed Paul Foley as international business director, with the mandate of growing Iceland’s overseas presence. The spokesperson said that Iceland is considering “all routes to market including exports, franchising, acquisitions and new store openings” in its bid to establish itself overseas.

“We are currently looking at a wide range of opportunities in regions including Eastern Europe and the Middle East (where our shareholder Landmark Group is based). We have also begun to export Iceland products to South Africa (where our shareholder Brait is based).”

Earlier today (7 June) Iceland revealed that sales during the full-year to end-March edged up, but profitability was hit by costs associated with its 2012 MBO.

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