US baker Flowers Foods is to re-open a plant formerly owned by rival Hostess Brands, which was wound down earlier this year.
Flowers said the facility in Henderson, Nevada, will start production later this year. The site was closed in November when Hostess Brands started liquidation proceedings. Flowers snapped up the facility – and other Hostess assets – in July.
Go deeper with GlobalData
“As we’ve said since acquiring the Hostess assets this past summer, our plan is to open bakeries as we need additional production capacity to meet market demand,” Flowers president and CEO Allen Shiver said. “Henderson is strategically located to help us continue to build market presence in this region.”
The bakery will employ 60 staff and produce Flowers’ Nature’s Own brand for customers in southern Nevada and parts of California.
Hostess Brands has returned to the market under new owners at Hostess Brands LLC. The Hostess snack cake business, including the Twinkies, HoHos and Ding Dongs brands, was sold to private-equity investors Metropoulos & Co. and Apollo Global Management in June. Brands have returned to US shelves and the new owners have said they plan to invest in the bakeries that manufacture the products. Plans are underway to open another bakery, the new company’s fifth, next year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
