US dairy giant Dean Foods has launched a New Year “health” campaign that includes the reformulation of the firm’s flavoured milk drinks.
‘Start Right End Right’ sees Dean Foods’ milk drinks reformulated with 10-15% fewer calories and 20-25% less sugar. The flavoured milks now contain 150 calories and 22 grams of sugar per serving. A fat-free version is also available.
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The reformulation “meets or exceeds the nutritional standards recommended by leading authorities” such as the School Nutrition Association, the Institute of Medicine, and the Alliance for a Healthier Generation, Dean Foods said.
Alongside the reformulated drinks, the firm has launched a national sweepstake to win US$25,000 for the consumer and $5,000 for a school of their choice.
Consumers can enter by collecting sweepstakes-labeled milk caps from Dean Foods milk brands and entering the contest code online at www.StartRightEndRight.com. The contest runs from 1 January through to 28 February.
Brands participating in the sweepstakes include Alta Dena, Dairy Barber’s, Berkeley Farms and Borden, amongst others.
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