Cereal giant Kellogg has switched the ‘K girl’ in a red swimsuit in its latest Special K television advert in the UK for what it claims are “real women”.

Kellogg has said it is using plus-sized women in its advertising for the first time in a bid to “encourage a more positive attitude to bigger body sizes”.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The famous K girl in a red swimsuit is noticeably absent in the cereal brand’s latest TV advert and has been replaced by a group of women with a Body Mass Index (BMI) of up to 29.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now