Tesco is launching an extensive line line of Italian products through the Italiano range.
The Italiano line includes pizzas, calzones, pizza crust dunkers, salad dressings, breads and pastas.
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With Italian food representing a sizeable category in the UK, Tesco said that it aims to deliver a “restaurant quality” experience with this array of new products.
The launch comes as the UK retailer looks to boost its quality credentials and consumer appeal.
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