Asda, the UK’s second-largest grocer, has again increased the price it pays to milk farmers in its dedicated DairyLink scheme as protests over recent cuts in the industry continue.

The company has offered its DairyLink farmers a two pence per litre “winter feed supplement” from August until the end of the year.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Last week, Asda increased its premium by 3ppl amid protests from farmers angry at price cuts from processors. Blockades and protests have affected processors and retailers, with farming groups calling on retailers, including Asda, to increase prices.

“We understand the increasing cost pressures facing dairy farmers. That is why we were the first retailer to invest in increasing our premium to 3ppl last week to offset the cuts previously announced by Arla,” the retailer said.

“We have continued to listen to our farmers and their growing concerns about the forecast cost of winter feeding. With that in mind, Asda will be increasing the premium paid to our DairyLink farmers by a further two pence per litre from August until the end of the year. The premium paid by Asda will be 5ppl above the Arla Foods base price and mean Dairylink farmers are paid 29.5ppl.”

Farmers have said the cost of milk production is 30ppl. Costs could increase this winter with recent wet weather affecting fodder crops. The cost could lead farmers to reduce the amount of milk they produce, putting pressure on the UK milk supply.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

With protests continuing last night, UK farming minister Jim Paice is meeting the country’s retailers to discuss the situation later today (25 July).