Heinz has announced the launch of two chili-flavoured ketchup varieties in the UK.
The company said today (22 March) that the Heinz Tomato Ketchup with Fiery Chili and Heinz Tomato Ketchup with Chili will respond to consumer demand for “more adventurous flavours”.
Go deeper with GlobalData
Heinz said its ketchup with fiery chilli will “satisfy the taste buds of more adventurous consumers”, while the chili flavour has been “created for those who prefer a milder chilli flavour to liven up meal times”.
“The launch of Heinz Tomato Ketchup with Chilli reflects a continuing commitment by Heinz to identify emerging trends and develop products that meet consumer requirements,” said Heinz brand manager Lucy Clark.
“Both the packaging and flavour of our latest launch combine the heritage of Heinz with a contemporary edge, responding to the growth in popularity of hot and spicy products, whilst reassuring consumers that it’s still the Heinz Tomato Ketchup they know and love.”
The manufacturer said the bottles will be displayed in red and green trays and come in a compact 225g top-down format with an RRP of GBP0.99.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
