Kraft Foods has added two new flavors to its BelVita breakfast biscuits line in the US.
BelVita breakfast biscuits, launched in the US late last year, are now available in chocolate and cinnamon brown sugar varieties, Kraft said this week. Previously, the line-up was blueberry, golden oat and apple cinnamon varieties.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The launch comes in time for the “back-to-school season”, said Kraft Foods brand manager Pamela Goldberg. “Research shows that Americans struggle to find the time to eat a nutritious breakfast,” she said.
