Danish regulators have revealed that, while they have not “banned” the sale of Unilever‘s Marmite spread in the country, it cannot go to market until it gains official approval.
UK press reports have suggested that Unilever is facing a ban on its iconic Marmite spread in Denmark. However, a spokesperson for the Danish Food and Veterinary Administration told just-food that no such “ban” was in-place.
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“Under Danish regulations governing the sale of fortified products, retailers must apply for approval to sell particular fortified products. As Marmite falls under this category, it must be approved for sale,” the spokesperson said.
The Danish authorities have “received no such application”, meaning that Marmite cannot be marketed in the country, but this does not preclude any future application, the spokesperson concluded.
Marmite contains B vitamins, thiamin and riboflavin, niacin and folic acid.
Unilever was unavailable for comment at time of press.
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