Rachel’s Organic has relaunched its My First Yoghurts children’s range with an improved recipe.

The range, which now includes an additional peach variant, is made with “real fruit purée and no colourings, artificial flavourings, preservatives or added refined sugars or sweeteners”, the company said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The four-pack launches this month in UK supermarkets with an RRP of GBP1.89 (US$3.03).

“As a father I know how important it is to feed your kids quality food, especially from an early age which isn’t always easy with fussy appetites,” said Rachel’s marketing manager Andrew Curzon. “We’re confident that the new recipes for Rachel’s My First Yogurts multipack will ensure that infants love Rachel’s as much as their mums and dads do.”

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now