Discount operator Aldi continues to increase its market share, according to the latest data from Kantar Worldpanel.
Kantar today (16 August) published grocery share figures for the 12 weeks ending 7 August that show Aldi now has an all-time record share of 3.6% – up from 3.4% in June and 3% a year ago.
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Edward Garner, director at Kantar Worldpanel, said: “It is evident that shoppers are trying to manage their personal inflation by trading down. This can be done by seeking out lower-priced outlets and cheaper alternative products.
“It’s therefore unsurprising that the discounters have pushed further ahead this month. Lidl has recorded year-on-year sales growth of 13.8%, enabling it to retain its record market share of 2.6%.
“However, the stand-out performance comes from Aldi this month, with sales growth of 24.4%.”
At the other end of the spectrum, upmarket UK retailer Waitrose has enjoyed sales growth of 8.3% – over double the market growth.
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By GlobalDataGarner added: “This is a challenging market for the big four grocers, which have to appeal to a broad range of consumers, unlike the discount and premium niche players. Only Morrisons has managed to add share this period, with year-on-year growth of 4.6%.”
