Carrefour has launched a fresh campaign to promote its discount own-label brand in France, including a national advertising and multimedia push.
Go deeper with GlobalData
The promotion, which echoes the French retailer’s first discount campaign last May, is designed to boost Carrefour’s price image.
The hypermarket operator has looked to reverse declining sales in its home market and counter consumer perceptions that Carrefour is a relatively expensive retailer with an increased focus on pricing.
“More than ever, Carrefour adopts a friendly tone, close to its customers and focuses its communications on the positioning of its low price range Carrefour Discount,” a spokesperson for the company told just-food.
The company hopes to communicate to consumers the benefits of a “great brand” delivered at discount prices, the spokesperson added.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe campaign features television advertising as well as in-store activities and displays.
