Conival, the UK-listed food and beverage firm, has announced the launch of soup brand Glorious! endorsed by celebrity chef Marco Pierre White.
A range of four fresh chilled soups is being launched exclusively to Morrisons stores from today (30 January) with an introductory trial price of GBP£1.49 (US$2.95).
Jeremy Schwartz, CEO of Conival, said “The range of fresh chilled soups enters a market predicted by TNS to grow 10% this year as consumers continue to seek fresh foods.”
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