General Mills is launching two additions to its Old El Paso range in the UK.
Go deeper with GlobalData
Oven-baked crispy chicken fajitas and stand ‘n’ stuff tacos will be backed by a heavyweight multi-million pound marketing campaign planned for 2008 in a push to drive category penetration.
Linda Hipkiss, marketing director of General Mills UK, said: “The launch of these two new products will be supported as part of a GBP5.5m (US$10.9m) marketing investment during 2008 which will include national TV advertising.
“The campaign will ensure the Old El Paso brand is front of mind with shoppers and drive trial of the new products.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
