Cherry and vanilla is the latest flavour to be added to the Cadbury Mini Rolls portfolio in the UK, licence owner Premier Foods plc has announced.

The line joins the existing chocolate, caramel and strawberry jam products and is the first of what Premier called a “rolling refresh variant”. The company plans to “bring new news to the consumer every six months via delicious flavours”.

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“This new addition broadens consumer choice with a modern, relevant flavour and will drive incremental sales in cake by extending the Mini Rolls range, a firm family favourite,” said Matt Hunt, head of marketing for cakes at Premier.

Cadbury Cherry & Vanilla Mini Rolls are available from 12 April and have an RSP of GBP1.35 (US$2.07) for a pack of six.

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