Cadbury Schweppes is planning a major roll-out of sweets brand The Natural Confectionery Company this summer backed by a multi-million pound marketing programme.
The brand, first launched by the UK group last year, will be supported by a major consumer programme to help drive growth across the country.
“Cadbury sees a big growth opportunity for TNCC in the UK,” Tony Bilsborough a spokesperson for Cadbury told just-food.”
The Natural Confectionery Company is one of Cadbury Schweppes’ five key global brands.
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