French food giant Danone has launched a range of yoghurts and desserts for the Belgian market.
The Belorigine range includes three yoghurts in Strawberry, Cherry and Syrup flavours; yoghurt drinks in Strawberry and Original flavours; Belgian chocolate and Gingerbread flavoured mousses; and Vanilla and Belgian chocolate desserts.
Go deeper with GlobalData
The yoghurts are available in 500g pots with an RRP of EUR1.69 a pot, while the yoghurt drinks retail at EUR2.29 for a pack of 8 x 100ml.
The mousses have an RRP of EUR1.70 per 4 x 60g pack and the puddings are available in packs of 4 x 125g for EUR1.89.
“Belorigine Danone is a 100% Belgian creation,” the firm said. “And all nine products are manufactured with local flavours from Belgium, in the Danone factory in Rotselaar with the help of local partners.”
Danone added: “This development illustrates the reality more than ever of Danone to be a “great local company. In other words, to build on the knowledge and advantages of a multinational using the service of local people.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe Belorigine range will be available from 26 April.
